AI film, music video and live event services
Waleed Nassif is a Lebanese filmmaker and AI director who works in the United Arab Emirates (Dubai and Abu Dhabi), Saudi Arabia, Lebanon (Beirut) and Egypt. He directs AI-generated films, music videos, live events, TV programs, corporate films and branded campaigns, and produces AI films through his company, WP AI Powered Production. He also runs AI filmmaking workshops.
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AI film and video production
- AI productions
- 50+
In Dubai and across the Middle East, Waleed Nassif directs fully AI-generated films and hybrid productions that combine AI with live-action shoots, through WP AI Powered Production. Recent AI clients include Dubai Police, MBC Audio Network, AD Dimension at the Saudi Media Forum 2026 and Channel 4 Network in the UAE. Projects run from concept to postproduction.
What it includes
- AI film concepts and treatments
- Generative image, motion and cinematic video
- AI characters, avatars and digital twins
- Voice synthesis, voice cloning and AI presenters
- Hybrid shoots that mix AI with live action
Music video direction
- Music videos
- 500+
Waleed Nassif has directed more than 500 music videos for artists such as Nancy Ajram, Elissa, Majid Al Mohandis and Latifa. He also makes AI music videos (opens in a new tab). Some clips come with their own launch films, such as teasers and case studies.
What it includes
- Concept and treatment
- Direction and production of the clip
- Teasers and case studies for a release
- AI music videos
Live events, ceremonies and concerts
- State events and concerts
- 80+
Waleed Nassif directs state ceremonies and concerts across the UAE and Saudi Arabia, including multi-camera live broadcasts. Credits include the Dubai Police graduation at Al Wasl Plaza, Expo 2020 Dubai (February 2022), and the Arab Reading Challenge at Dubai Opera. He has also directed Arab Hope Makers at Coca-Cola Arena and concerts at Winter at Tantora in AlUla. Stills from the Dubai Police graduation broadcast are in his gallery.
What it includes
- Live multi-camera broadcasts
- State ceremonies and national-day events
- Concerts and orchestral concert films
- New Year and pyro-musical shows
- Event production through WP AI Powered Production, depending on the event
TV programs and formats
- TV and online shows
- 30+
Waleed Nassif creates and directs TV formats and programs for networks such as MBC, Al Araby TV, Dubai TV and OSN. He created the music format "Tarab" with Marwan Khoury and directed 100 episodes over its first three seasons. An-Nahar reported his use of AI on the show (opens in a new tab) in July 2024. He also makes online shows.
What it includes
- Format development
- Music and entertainment programs
- Reality formats
- Online shows and channels
Corporate films and commercials
- Corporate films and commercials
- 75+
- Documentaries
- 30+
Waleed Nassif directs corporate films and commercials for institutions and brands in Dubai and across the Middle East. Some are now made fully with AI. He has also directed more than 30 documentaries, including an AI documentary for Abbott in Iraq.
What it includes
- Corporate and opening films
- Commercials and ads
- Public-awareness campaigns
- Documentaries
- AI-first corporate films
Branded content and digital campaigns
- Brand campaigns
- 75+
- Promotional films for brands and networks
- 85+
Waleed Nassif creates branded content and digital campaigns built for social video, such as an interactive Chevrolet Tahoe film and the Najwa Karam flash mob. Brands also appear inside his music videos. Damas and Nescafé feature in clips by Nancy Ajram.
What it includes
- Digital campaigns and activations
- Interactive films and fan contests
- Brand integration in music videos
- Endorsement and sponsorship campaigns
- Flash mobs
VR, immersive and naked-eye 3D
- Tech, VR and anamorphic productions
- 15+
Waleed Nassif directs VR films and naked-eye 3D content, from museum films in Abu Dhabi to a UAE 2071 VR and metaverse experience. His 3D work includes Najwa Karam's stereoscopic music video "Ma Fi Nom" (2011) with Sony Middle East and Rotana Music. He also makes anamorphic LED content.
What it includes
- VR films and metaverse experiences
- Museum and exhibition films
- Naked-eye 3D for LED screens
- Stereoscopic 3D
Creative consulting and executive production
Waleed Nassif works as executive producer and creative consultant, from cultural musical films for the Saudi Ministry of Culture to Nokia at LEAP in Riyadh. He was executive producer, writer and senior director of "Fi Hob Dubai" for Dubai TV and Dubai Media Office. He is also an AI creative consultant.
What it includes
- Executive production
- Creative direction across film, TV and digital
- AI creative consulting
- Technology consulting for VR and tech projects
- Format and concept development
Workshops and talks
- Educational and academic workshops
- 27+
Waleed Nassif runs workshops and gives talks on AI filmmaking and directing, at universities and media forums. He taught at Notre Dame University from 2003 to 2008. Recent talks include an AI panel at the Arab Media Forum 2026 and a keynote at Saint Joseph University of Beirut in 2025 (opens in a new tab). He also trains company teams.
What it includes
- AI filmmaking workshops
- Keynotes and panel discussions
- Directing and creative production training
- University and corporate workshops
Tell Waleed Nassif about your project, from an AI film to a live broadcast.